Abu Jani Sandeep Khosla is a heritage brand from India who continues to inspire many with their fervent creativity.
In the history of India, it is a remarkable journey and a bond which is now close to three decades since the label ABU JANI SANDEEP KHOSLA emerged! The first boutique was launched In 1986 called “Mata Hari” by Abu Sandeep. In 1987, they were amongst the top five designers then and now are the country’s premier and an incredible duo.
“Design isn’t a profession. It is the stuff that flows through your veins.” – Abu Sandeep
Abu Jani Sandeep Khosla is any bride’s aspiration. The couturier duo have an enigma to transform the bride into a goddess bespangling her with an ineffable ensemble for her Big Day.
AJSK do not standardise their creativity but believe in giving impeccable customisation to every bride.
In conversation with Abu Sandeep sharing insights with an ardour on label AJSK.
WT: Does AJSK possess a specific style for the bridal couture?
AJSK: We refuse to define or constraint our creativity to a single idea, concept or look. There are myriad moods and impressions and these result in an equal number of diverse and distinct expressions. We are compelled to create first and foremost for ourselves. And the perfect ensemble must also complement a Bride to perfection.
Every Bride is unique. Her wardrobe should serve her unique style.
Its a dance between ensemble and wearer. A match made hopefully in heaven.
WT: What is AJSK choice of embroidery to define the designs? And how do you achieve the patterns you choose to embellish?
AJSK: Chikankari, Zardozi, Resham are our most cherished embroideries, an indelible part of our couture and they have also become our hallmark in a sense. We also love gota, mirror work, crystal and sequins.
Like any Art form, Fashion isn’t so much about the materials one employs but what one fashions from them. Our mission has always been to raise the bar, to not merely restore but reimagine and then reinvent our own creativity. You set impossibly high standards for your own creativity. And then you work hammer and tong to achieve them.
One is always a novice, a learner. Its the only way to stay passionate and keep dreaming. And we are all about the Dream.
WT: What kind of statement jewellery goes with AJSK?
AJSK: Fine, Haute, Exceptional. Size is all very well. But its ultimately about wearing something that is what it appears to be. It can be traditional jadau, it can be avant-garde, it can be vintage art deco, it should be fabulous.
Always go for quality. You deserve nothing less than the best.
WT: AJSK colour crush of the year?
AJSK: Off-white with a hint of red.
The ‘off’ removes the harshness of the starkness of white, giving a warmth, a gentleness to its pristine. And Red is Red. Pure Beauty. Pure Power.
WT: Where does AJSK gets the inspiration to inculcate into their designs?
AJSK: This is an impossible question to answer. The creative process isn’t one that can be elucidated upon. It is neither rational nor are there any set formulae. Everything is ultimately Inspiration for the Inspired. From the external world to the Inner churning. It is a magical meld of impressions upon the mind, heart and body and their merging with one’s state of being. The compulsion to express oneself always results in tangible works. What those impressions are varies.
Its about what moves you at that precise moment. And how that translates into Art.
WT: Can you tell us something about the new label launched this year?
AJSK: ASAL by Abu Sandeep is our new Diffusion Label. The label carries forth the design philosophy of our Couture, but reworked in meticulous hand machine embroideries, accented with handmade craftsmanship to create a range of style for women and men who want fine clothing which is both current and timeless. It is edgier. With its roots in the Classical, our fundamental design sensibilities and aesthetics very much in place, but deliciously twisted and tweaked to create a brand new expression.
interview by: wedtease | moderator: dhaval chandarana
blog by: wedtease